Several years ago, I needed to design a Super User logo that would be printed on brightly-colored t-shirts. Being the indecisive visual designer that I am, I came up with two separate concepts.
My first Super User logo concept
I created several quick options, and the one that you see here was the one that I liked the least. I think that I would have preferred the outlines of the text and the star to be thicker, since it didn’t really convey the meaning of “strength” that I was looking for. But at least it helped me to understand what a proper Super User logo should be (as you will see in my second concept below).
Super User logo featuring a star
If you’ve seen some of the other vector illustrations that I’ve done (such as my vector scrapbook cards), you’ll understand that this was kind of out of my wheelhouse a bit. It’s not very often I get to design fun logos like this!
My second Super User logo concept
Instead of using thin strokes like I did for the previous version, I decided to go bold and heavy with this one. It’s based loosely on the Superman logo – which I thought was totally appropriate for what this design was supposed to represent.
Red and white super user logo vector
I wanted to create a logo that looked tough and would stand out well printed on a shirt. At the end of the day I thought this one did both remarkably well. Unfortunately, conveying a feeling of strength and power is purely subjective, so you may not totally agree with me on this one. That’s ok.
I have still found it useful though. I used this logo as a placeholder when I was designing my smart TV UI, and worked well to make that concept more realistic as I was tinkering around with the layout.
Final thoughts
On a side note, I had a lot of other ideas for this logo which I thought would have worked pretty well. A lack of time prevented me from doing more concepts, but some of the things I wanted to try included:
- Super hero silhouettes
- Clenched fists
- Some cool 1960’s hippie art
Vector illustration is not my strength anyway, so perhaps it’s best that I didn’t try and frustrate myself trying to create complex art like that…
Anyway, if by off-chance that you find yourself on a corporate sporting team of UX designers named “Super User” – and you are without a logo for your uniform, either of these two Super User logos should have you covered. Pun intended (of course).
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